findyl (findyl.co.uk) is a vinyl record price comparison platform operated from the United Kingdom. This policy explains what data we collect, why we collect it, how we use it, and what rights you have.
We've tried to keep this readable rather than burying things in legal language. If anything is unclear, email us at [email protected].
What we collect
Analytics data (Google Analytics 4)
We use Google Analytics to understand how people use findyl — which pages are visited, how long people stay, what they search for, and which retailer links they click. This helps us improve the site and make sure it's working properly.
Google Analytics collects:
- Pages visited and time spent on each page
- Your approximate location (country/city level, not your exact address)
- Device type, browser and operating system
- How you arrived at findyl (e.g. from a search engine or direct)
- Search terms you enter on findyl
- Clicks on outbound retailer links
Google Analytics uses cookies to collect this data. Under the UK Data Use and Access Act 2025, analytics cookies used solely for improving a service are exempt from the requirement to obtain prior consent, provided we give you clear information and an easy way to opt out. We rely on this exemption. See "Your choices" below for how to opt out.
We do not use Google Analytics for advertising, remarketing, or behavioural profiling. The data is used only to understand how findyl is used and to improve it.
Google's own privacy policy applies to how Google processes this data: policies.google.com/privacy.
Affiliate tracking
When you click a link to an external retailer on findyl, the retailer (or their affiliate network) may set cookies on your device to track that you arrived from findyl. This is how we earn a small commission when you make a purchase — it's how findyl is funded.
findyl itself does not control, access, or store the data collected by these third-party cookies. The relevant retailers' and networks' privacy policies apply. Our affiliate partners include:
- Amazon Associates (Amazon Privacy Notice)
- eBay Partner Network (eBay Privacy Notice)
- AWIN (affiliate network for select UK retailers — AWIN Privacy Policy)
What we do not collect
findyl does not have user accounts, login functionality, or any form of registration. We do not collect your name, email address, payment details, or any other personal information directly. We do not sell or share any data with third parties for their own marketing purposes.
Cookies
Cookies used on findyl fall into these categories:
Analytics cookies (Google Analytics)
These cookies (typically named _ga and _ga_*) help us measure how the site is used. They are set by Google Analytics and expire after 2 years (_ga) or 2 years (_ga_*). As noted above, we rely on the DUAA analytics exemption for these cookies.
Third-party cookies (affiliate partners)
When you click through to a retailer, that retailer or their affiliate network may set cookies. These are set by the third party on their domain, not by findyl. We have no control over their duration or content — please refer to the relevant retailer's privacy policy.
No advertising or marketing cookies
findyl does not use any advertising cookies, retargeting pixels, social media tracking scripts, or marketing automation tools.
Legal basis for processing
Under UK data protection law (the UK GDPR as amended by the Data Use and Access Act 2025), we process analytics data on the basis of legitimate interest — specifically, our legitimate interest in understanding how findyl is used so we can maintain and improve the service. We have assessed that this interest is not overridden by your rights and freedoms, given the non-intrusive nature of the data collected and the easy opt-out available.
For analytics cookies specifically, we rely on the statistical exemption introduced by the DUAA, which permits cookies used solely for collecting aggregate statistics to improve a service, provided clear information and an opt-out are offered.
Your choices
Opting out of analytics
You can opt out of Google Analytics tracking on findyl in several ways:
- Install the Google Analytics Opt-out Browser Add-on (available for all major browsers)
- Use your browser's built-in cookie controls to block cookies from
googletagmanager.com - Enable "Do Not Track" in your browser settings — while not universally respected, we note the signal
Managing cookies generally
You can delete or block cookies at any time through your browser settings. Note that blocking all cookies may affect functionality on other websites, though findyl itself will continue to work normally without cookies.
Your rights
Under UK data protection law, you have the right to:
- Access — request a copy of any personal data we hold about you
- Rectification — ask us to correct inaccurate data
- Erasure — ask us to delete your data
- Restriction — ask us to limit how we use your data
- Objection — object to our processing of your data
- Complaint — lodge a complaint with the Information Commissioner's Office (ico.org.uk)
In practice, because findyl does not collect identifying personal data directly, we may not be able to link analytics data back to you as an individual. If you contact us with a request, we will do our best to assist.
Data controller
The data controller for findyl is Adam Palfray, contactable at [email protected].
Data retention
Google Analytics data is retained for 14 months (the GA4 default), after which it is automatically deleted. We do not export or store analytics data in any other system.
Children
findyl is not directed at children under 13 and we do not knowingly collect data from children. If you believe a child has provided data to us, please contact us and we will take steps to address it.
Data protection complaints
If you're unhappy with how findyl has handled your personal data, you have the right to complain. Here's how:
Step 1 — Contact us directly. Email hello@findyl.co.uk with the subject line "Data protection complaint" and describe your concern. We will acknowledge your complaint within 30 days and aim to resolve it as quickly as possible.
Step 2 — Contact the ICO. If you're not satisfied with our response, or if you'd prefer to complain directly to the regulator, you can contact the Information Commissioner's Office:
- Website: ico.org.uk/make-a-complaint
- Phone: 0303 123 1113
Changes to this policy
We may update this policy from time to time. The "last updated" date at the top of the page will always reflect the most recent version. If we make significant changes, we'll note them here.
Contact
Questions or requests about this privacy policy? Email [email protected].